The Most Effective Sales Messages Follow This Pattern

question 57

Multiple Choice

The most effective sales messages follow this pattern:

• A) gain attention, build interest, reduce resistance, motivate action.
• B) gain attention, motivate action, reduce resistance, build action.
• C) gain attention, reduce resistance, build interest, motivate action.
• D) build interest, gain attention, reduce resistance, motivate action.

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Definitions:

Interest Rate

The fee a lender imposes on a borrower for utilizing assets, represented as a percentage of the principal amount.

Collection Float

The time period between when a check is deposited in a bank and when the funds are available, impacting the company's cash flow.

Lockbox System

A service provided by banks to companies for the receipt of payment from customers, where payments are sent to a special post office box rather than to the company.

Treasury Bills

Short-term government securities issued at a discount from their face value, with maturities ranging from a few days to 52 weeks.