When Promoting Products and Writing Sales Letters, Which of the Following

question 30

Multiple Choice

When promoting products and writing sales letters, which of the following is legal?

• A) Including a "puffery" statement such as We offer the best service in the industry!
• B) Using a celebrity's name or likeness in a sales message without his or her permission
• C) Telling people they are sweepstakes winners or finalists when they really aren't
• D) All of these choices are illegal.

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Definitions:

Formal Group

A group formed by an organization with structured and defined roles for the purpose of achieving specific goals or tasks.

Cohesive Group

A group in which members exhibit a strong sense of belonging and a high level of motivation to stay part of the group, often resulting in more effective teamwork.

Developmental

Pertains to the process of growth or advancement through progressive stages.

Synergy

The enhanced effect achieved when multiple elements, organizations, or individuals work together, producing a result greater than the sum of their separate effects.