The Manager of a Bookstore Plant to Use E-Mail to Send

question 86

Multiple Choice

The manager of a bookstore plant to use e-mail to send an online sales message announcing a special sale.What is the best advice to make this e-marketing campaign successful?

• A) Leave the subject line blank so that readers will be curious enough to open the message.
• B) Build interest by placing the most important information near the end of the message.
• C) Send your e-mail sales message only to those who have given permission.
• D) Include at least eight to ten central selling points to overcome any resistance.

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Definitions:

Factor Analysis

A statistical approach for discovering the root variables, or factors, that are responsible for the observed correlation patterns among a set of variables.

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A statistical method used in psychology to analyze the variation of psychological variables within a single individual over time, emphasizing personal patterns of behavior.

Factor-analysis

A statistical method used to identify underlying variables, or factors, that explain the pattern of correlations among multiple variables.