What Is a Pop-Up Ad

question 20

Multiple Choice

What is a pop-up ad?

• A) A small web page containing an advertisement that appears on the web page outside of the current website loaded in the web browser
• B) A form of ad that users do not see until they close the current web browser screen
• C) Allows businesses to generate commissions or royalties from an Internet site
• D) Provides products that are specific to trading partners in a given industry

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Definitions:

Esteem Needs

According to Maslow's hierarchy of needs, these are the higher-level needs related to self-esteem, self-respect, and the respect of others.

Higher-Order Needs

Refers to personal growth and fulfillment needs in Maslow's hierarchy, including esteem and self-actualization needs.

Clayton Alderfer

An American psychologist known for developing ERG theory, a model that categorizes human needs into three categories: Existence, Relatedness, and Growth.

Progression Principle

A guideline in training and development that suggests increasing the intensity and complexity of exercise or tasks to stimulate continuous improvement.