Which of the Following Is Not Included in the Four

question 63

Multiple Choice

Which of the following is not included in the four quadrants of ethical and legal behavior?

• A) Legal behavior and ethical behavior
• B) Illegal behavior and ethical behavior
• C) Legal behavior and unethical behavior
• D) None of the above

---

Definitions:

Journey Map

A visual representation of a user's experience with a product, service, or brand over time, highlighting key interactions and touchpoints.

Buyer Persona

A detailed description of a fictional person who represents a key segment of a company's target market, used to visualize the ideal customer and guide marketing strategies.

Insight

An interpretation of an observation or a sudden realization that provides us with a new understanding of a human behavior or attitude that results in the identification of a need.

Customer Journey Map

A visual representation of the complete experience a customer has with a product or service, showing all the different touchpoints and the path through interaction.