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What is a program, when installed on a computer, records every keystroke and mouse click?
Brand Image
The perception of a brand by the consumers, shaped by branding efforts, experiences with the product or service, and the influence of social media, advertising, and word-of-mouth.
Brand Associations
The qualities, attributes, and experiences that consumers connect with a brand in their minds.
Brand Revitalization
The process of bringing new life to an existing brand through strategies aimed at improving its image, relevance, and competitiveness in the market.
BrandAsset Valuator
a strategic tool for assessing the strength and value of a brand based on dimensions such as differentiation, relevance, esteem, and knowledge.
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