____________ Segmentation Is Based on Variables Such as Usage Rate,usage

question 34

Short Answer

____________ segmentation is based on variables such as usage rate,usage patterns,price sensitivity,and brand loyalty.

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Definitions:

Price Paid

The actual amount of money exchanged for acquiring a good or service.

Resource Market

A market where raw materials, services, and other inputs required to produce goods and services are bought and sold.

Shift Resources

The reallocation of resources from one use to another, often in response to changing market conditions.

Human Capital

Human Capital is the value of the skills, knowledge, and experience possessed by an individual or population, viewed in terms of their contribution to the economy.