Internet Marketers Must Develop ___________ to Build Strong Relationships with Customers

question 53

Multiple Choice

Internet marketers must develop ___________ to build strong relationships with customers to ensure loyalty.

• A)Consumer trust
• B)Consumer testimonials
• C)Consumer segmentation
• D)Market segmentation

Understand the different roles and involvement of buying center members in various purchasing situations.

Identify and distinguish between different types of business buyers and transactions (B2B, B2C).

Recognize the role of intermediaries in the distribution process.

Understand the process of new buy, straight rebuy, and modified rebuy in B2B purchasing.