Examlex
Identify the primary forces driving the explosive growth of enterprise resource planning systems.
Consumer Program
A structured plan designed by organizations targeting buyers of goods or services to improve consumer experience and engagement.
Previous Ownership
Refers to items or assets that have been owned by someone else before the current owner.
Marketer-dominated Source
Communication channels controlled by marketers, including advertising, company websites, and brand-controlled social media, used to influence consumer perceptions and behaviors.
Salesperson
An individual responsible for selling products or services, often directly to customers, using skills in persuasion, product knowledge, and customer service to meet sales targets.
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