CRM Is a Technology Based on the Premise That Those

question 14

True/False

CRM is a technology based on the premise that those organizations that understand the needs of individual customers are best positioned to achieve sustainable competitive advantage in the future.

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Definitions:

Family Resemblance Structures

The concept that members of a category may share overlapping features without having one single characteristic that is common to all.

Necessary and Sufficient Features

Criteria or conditions that must be present for a classification or definition to apply, and alone are enough to ensure the application of that classification or definition.

Knowledge-Based Approach

A methodology that focuses on using knowledge as the primary resource for problem solving, decision making, and inference making.

Restaurant Script

A cognitive framework representing the sequence of actions and behaviors expected when dining in a restaurant.