Which of the Following Is Not One of the Three

question 20

Multiple Choice

Which of the following is not one of the three main links in the supply chain?

• A) Materials flow from suppliers and their downstream suppliers at all levels.
• B) Transformation of materials into semifinished and finished products-the organization's own production processes.
• C) Distribution of products to customers and their downstream customers at all levels.
• D) None of these.

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Definitions:

Evaluation Stage

Part of the consumer decision process where alternatives are appraised and weighed before making a final purchasing decision.

Hierarchy of Effects

A model that outlines the sequential stages a consumer goes through in the process from unawareness of a brand to purchase decision, including awareness, interest, desire, and action.

Adoption

The acceptance and integration of new ideas, technologies, or products into regular use by consumers or within an organization.

Awareness

The state or level of consciousness where one is informed or cognizant of something, such as a brand, issue, or product.