Websites Sometimes Deposit on a Customer's Hard Drive a Small

question 32

Multiple Choice

Websites sometimes deposit on a customer's hard drive a small file containing information about the customer and the customer's web activities.What is that small file called?

• A) Click-through
• B) Cookie
• C) Banner ad
• D) Interactivity

---

Definitions:

Foreign Exchange Risk

The possibility of incurring losses due to changes in currency exchange rates.

Translation Exposure

The potential for a company's financial statements to be affected by changes in exchange rates when foreign operations are translated into the parent company's currency.

Exchange Rates

The value of one currency for the purpose of conversion to another.

Purchasing Power

The buying power of a currency, measured by how many goods or services can be acquired with a single unit of that currency.