Charles Schwab Recouped the Cost of a Multimillion-Dollar System in Less

question 46

Multiple Choice

Charles Schwab recouped the cost of a multimillion-dollar system in less than two years.What type of system was it?

• A) Supply chain management.
• B) Customer relationship management.
• C) Enterprise resource planning.
• D) All of these.

Recognize the evolution of marketing strategies over time.

Familiarize with the marketing concept and its customer-centric approach.

Identify the importance of target marketing and the role of market segmentation variables.

Comprehend the concept of relationship marketing and its significance in creating customer loyalty.

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Definitions:

Corporate Password

A password policy and set of credentials established by a business or organization to secure access to its networks, systems, and data.

Log File

A file that records events, transactions, or messages that occur within an operating system, application, or other software.

Keychain Access

A macOS utility for managing saved passwords securely.

Operating System

Software that manages computer hardware, software resources, and provides common services for computer programs, acting as an intermediary between users and the computer hardware.