When a Company Is the First to Market with a Competitive

question 20

Multiple Choice

When a company is the first to market with a competitive advantage,this is called a first-mover advantage.All of the following companies were first-movers except ____________.

• A) FedEx - the online self-service software
• B) Apple - iPad
• C) Apple - iPod
• D) Microsoft - Bing search engine

Explain the concept of consumer behavior and its importance in marketing strategies.

Understand the role of consumption communities in the consumer behavior process.

Grasp the concept and significance of brand loyalty in purchase behavior.

Recognize the expanded view of consumer behavior that includes pre-purchase, purchase, and post-purchase phases.

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Definitions:

Direct Method

A way of preparing cash flow statements where actual cash inflows and outflows from operational activities are listed.

Selling Expenses

Costs incurred directly and indirectly in making sales, including commissions, advertising, and salaries of sales staff.

Administrative Expense

Overhead or general expenses related to the day-to-day running of a business but not directly tied to production.

Depreciation Expense

The allocation of the cost of a tangible asset over its useful life, reflecting the decrease in the asset's value.