Kevin Campbell Is an Incoming Freshman at Your College

question 58

Multiple Choice

Kevin Campbell is an incoming freshman at your college.Kevin is frustrated by the cost of books, tuition, and expenses, and he also needs to purchase a rather expensive laptop.In an effort to save money, Kevin begins a Facebook group finding other college students who need to purchase laptops.Soon, Kevin's Facebook group has close to 100,000 students.Kevin decides to collectively approach different computer companies to see if his group qualifies for a special discount.What business strategy is Kevin using to purchase laptops?

• A)Collecting business intelligence
• B)Decreasing entry barriers
• C)Purchasing a substitute product
• D)Increasing buyer power

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Definitions:

Direct Labour

Workforce directly involved in manufacturing goods or providing services, whose costs are directly attributed to products or services.

Merchandise Inventory

The goods available for sale to customers in retail or wholesale businesses, valued at lower of cost or market value on the balance sheet.

Credit Sales

Transactions where goods or services are provided to a customer with an agreement to pay at a later date.