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Some industries' competition is much more intense than others. Retail grocery stores such as Kroger, Safeway, and Albertson's in the United States experience fierce competition and offer similar marketing campaigns to compete. What is this an example of in terms of Porter's Five Forces?
Predictive Validity
The extent to which a test accurately forecasts or predicts the future performance or behavior of individuals on related tasks.
Criterion-related Validity
The extent to which a measure is related to an outcome or criterion, indicating the utility of the test for predicting performance or behavior.
Discriminant Validity
A method of demonstrating construct validity by correlating a test with other dissimilar instruments to ensure lack of a relationship.
Intelligence Test
Individual tests that assess a broad range of cognitive capabilities that generally results in an “IQ” score. Often used to identify mental retardation, giftedness, learning disabilities, and general cognitive functioning. It is a type of aptitude test.
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