Polaroid Had a Unique Competitive Advantage for Many Years Until

question 40

True/False

Polaroid had a unique competitive advantage for many years until it forgot to observe competitive intelligence.The firm went bankrupt when people began taking digital pictures.Polaroid provides a great example of Porter's threat of new entrants.

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Definitions:

Niche Markets

Segmented parts of a broader market defined by unique preferences, characteristics, or needs of a specific group of customers.

Sustainable Competitive Advantages

Long-term attributes or capabilities that allow a company to outperform its competitors.

Strategic Business Units

An autonomous division within a larger parent company that focuses on a specific market sector or product line.

Market Share Opportunities

Potential avenues for a business to increase its proportion of total sales in a particular market compared to its competitors.