As Products Become Less Differentiated

question 29

Multiple Choice

As products become less differentiated:

• A) consumers are less willing to switch in response to price changes and competition becomes more intense.
• B) consumers are more willing to switch in response to price changes and competition becomes more intense.
• C) consumers are less willing to switch in response to price changes and competition becomes less intense.
• D) consumers are more willing to switch in response to price changes and competition becomes less intense.

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Definitions:

Variables

Characteristics or quantities that can vary or change within an experiment or among individuals and are measurable.

Number

An object in mathematics utilized for counting, measuring, and labeling purposes.

Rehearsal

The practice of repeatedly going over information or skills to embed them in memory or improve proficiency.

Acquisition

In classical conditioning, the initial stage, when one links a neutral stimulus and an unconditioned stimulus so that the neutral stimulus begins triggering the conditioned response. In operant conditioning, the strengthening of a reinforced response.