Loss Aversion Occurs When

question 41

Multiple Choice

Loss aversion occurs when:

• A) the consumer's valuation of an outcome is less sensitive, per dollar, to small losses than to small gains.
• B) the consumer's valuation of an outcome is more sensitive, per dollar, to small losses than to small gains.
• C) the consumer's valuation of an outcome is more sensitive, per dollar, to large losses than to small gains.
• D) the consumer's valuation of an outcome is less sensitive, per dollar, to small losses than to large gains.

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