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Refer to Figure 7.6.Graph A represents:
Habitual Decision Making
A purchase decision process in which consumers engage with little conscious effort.
Unsatisfied Need
A condition or state where an individual's desires or requirements are not met, potentially creating a space for new products or services to fulfill that gap.
Functional Needs
The practical or utilitarian requirements that consumers seek in products or services, which fulfill specific functions or tasks.
Search for Information
The process individuals or entities engage in to find and gather data, facts, or details on a particular subject or for a specific purpose, often conducted prior to making decisions.
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