Refer to Figure 5

question 19

Multiple Choice

Refer to Figure 5.1.In which graph does a shift from BL1 to BL2 represent an increase in the price of DVDs?

• A) A
• B) B
• C) C
• D) D

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Definitions:

Unique Segmentation

Segmentation that targets the preferences of a group of consumers with similar needs and wants only within one country.

Similarity

The state or fact of being alike or having common features or attributes.

Psychographics

A marketing research method that analyzes consumer lifestyles, values, attitudes, and personality traits to better understand their buying behavior.

Made The Purchase

The act of buying or acquiring goods or services through a transaction or exchange.