Refer to Table 3.2,which shows some costs and benefits of having your car repaired.Suppose your mechanic charges a non-refundable fee of $100 just for scheduling an appointment.What happens to the best choice of hours to spend on car repairs? 
Definitions:
Trialability
The extent to which a new product or service can be experimented with on a limited basis before making a purchase decision.
Product Life Cycle
The progression of a product through different stages from introduction to growth, maturity, and eventual decline in the market.
Fad Products
Items that become extremely popular in a short period of time but lose their appeal just as quickly.
Competitive Advantage
A favorable position a business holds over its competitors, often achieved by offering superior quality, lower costs, or unique features.
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