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Portuguese mariners originally developed a strategy called the volta do mar when
Communication
The process of conveying a message to others that requires six elements: a source, a message, a channel of communication, a receiver, and the processes of encoding and decoding.
Strategic Marketing Process
A systematic approach to creating and implementing marketing strategies that effectively align with an organization's business goals and meet customer needs.
Line Operating Managers
Managers who are directly responsible for overseeing the production and provision of an organization's products or services.
Data Collection
The process of gathering and measuring information on variables of interest, in an established systematic fashion that enables one to answer stated research questions, test hypotheses, and evaluate outcomes.
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