FDI Is a Part of

question 24

Multiple Choice

FDI is a part of

• A) BCA
• B) BKA
• C) BRA
• D) IMF

---

Definitions:

Brand Personality

The set of human characteristics attributed to a brand, shaping consumer perceptions and fostering emotional connections with the brand.

Brand Extensions

Brand extensions refer to the strategy of using an established brand name to launch new products or services in a different category or market segment.

ISO 9000

A set of international standards for quality management and quality assurance designed to help companies meet regulatory requirements and satisfy customer needs.

Perceptual Benefits

Advantages perceived by consumers that may not be tangible but influence the decision to purchase a product, based on perceptions of value, brand, and quality.