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Net Promoter Score
Net Promoter Score is a measurement tool used to assess customer loyalty and satisfaction by asking consumers how likely they are to recommend a company's products or services to others.
Detractors
Individuals or entities that criticize or oppose a particular idea, product, or strategy.
Gator Nation
Gator Nation commonly refers to the community surrounding the University of Florida, including its students, alumni, and sports fans.
Brand Community
A group of consumers who share a mutual attachment or loyalty to a particular brand, often engaged through social media or other interactive forums.
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