A Dollar Amount Equal to the Operating Income of a Division

question 109

Multiple Choice

A dollar amount equal to the operating income of a division less a charge for the level of investment in the division is called:

• A) Operating profit after tax.
• B) Return on investment (ROI).
• C) Earnings from continuing operations.
• D) Return on equity (ROE).
• E) Residual income (RI).

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Definitions:

Demographic

Refers to statistical data relating to the population and particular groups within it, often used in marketing to target specific segments.

Old Spice

A brand known for its range of male grooming products, including antiperspirants, deodorants, body washes, and fragrances.

Generation Y

Includes the 62 million Americans born between 1981 and 1996. Also called the echo-boom.

Psychographic Segmentation

The process of dividing a market into segments based on consumer personality traits, lifestyle, or social status.