Winston Co $\text { On September 1, the following actual operating results for August were reported: }$

question 85

Multiple Choice

Winston Co. had two products code named X and Y. The firm had the following budget for August: $\begin{array}{lrrr} & \text { Product X } & \text { Product Y } & \text { Total } \\\text { Sales } & \$ 286,000 & \$ 520,000 & \$ 806,000 \\\text { Variable Costs } & 189,800 & 218,400 & 408,200\\\text { Contribution Margin } & \$ 96,200 & \$ 301,600 & \$ 397,800 \\\text { Fixed costs } & 50,000 & 108,000 & 158,000\\\text { Operating Income }&\$46,200&\$193,600&\$239,800\\\text { Selling Price per unit }&\$110.00&\$50.00\end{array}$

$\text { On September 1, the following actual operating results for August were reported: }$

$\begin{array}{lrrr} & \text { Product X } & \text { Product Y } & \text { Total } \\\text { Sales } & \$ 360,000 & \$ 540,000 & \$ 900,000 \\\text { Variable Costs } & 195,000 & 216,000 & 411,000\\\text { Contribution Margin } & \$ 165,000 & \$ 324,000 & \$ 489,000 \\\text { Fixed costs } & 50,000 & 108,000 & 158,000 \\\text { Operating Income }&\$115,00&\$216,000&\$331,000\\\text { Units Sold }&3,000&9,000\end{array}$ Total industry volume for both products X and Y was estimated to be 130,000 units at the time of the budget. Actual industry volume for the period for products X and Y was 100,000 units.
The selling price variance for Product X is:

• A) $0.
• B) $30,000 unfavorable.
• C) $30,000 favorable.
• D) $15,000 favorable.
• E) $75,000 unfavorable.

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Definitions:

Interpersonal Influences

The effect that the behaviors, opinions, or preferences of individuals or groups have on one's own attitudes or actions.

Consumer Behavior Process

The stages consumers go through before, during, and after making purchases including recognition of needs, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Cobranding

A marketing partnership between two or more companies where their combined efforts are used to promote and sell a product or service.

Six Sigma

A methodology focused on improving quality and reducing defects in any process, aiming for near perfection through a disciplined, data-driven approach.