Examlex
A flexible budget contains:
Brand Equity
The value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent.
Consumers
Individuals or groups who purchase goods or services for personal use and not for manufacturing or resale.
Promise
A declaration or assurance that one will do something or that a particular thing will happen.
Value
The importance, worth, or usefulness of something, often considered in terms of how much something is worth to someone.
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