Examlex
________ is an important first step in value engineering because it identifies critical consumer preferences that will define the product's desired functionality.
Liquidity
The ease with which an asset can be converted into cash without affecting its market price.
Founder
An individual who establishes and builds an organization or a company from the ground up.
Public Company
A corporation whose shares are publicly traded on stock exchanges, allowing for widespread ownership among general investors.
Advantages
Competitive benefits or strengths that a business has over its competitors, which can be leveraged for success.
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