During the Sales Life Cycle, Which Is an Example of What

question 29

Multiple Choice

During the sales life cycle, which is an example of what happens during the maturity phase?

• A) Sales and price decline, as do the number of competitors.
• B) Sales continue to increase but at a decreasing rate. The number of competitors and product variety decline.
• C) Sales increase rapidly along with an increase in product variety.
• D) Sales rise slowly as customers become aware of the new product or service. Product variety is limited.

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Definitions:

Decreasing Opportunity Costs

A situation where the cost of forgoing the next best alternative decreases as more units of a product or service are produced.

Capital Goods

These are physical assets used in the production process to manufacture goods and services, including buildings, machinery, and equipment.

Consumer Goods

Products and services that are consumed or used by individuals, as opposed to those purchased by businesses or industries.

Technological Improvements

Enhancements and innovations in technology that increase productivity, efficiency, or value in processes or products.