The Analytic Hierarchy Process (AHP) Is

question 85

Multiple Choice

The Analytic Hierarchy Process (AHP) is:

• A) A single-criterion decision technique that can combine qualitative and quantitative factors in the overall evaluation of decision alternatives.
• B) A multi-criteria decision technique that can combine qualitative and quantitative factors in the overall evaluation of decision alternatives.
• C) A technique that does not use qualitative factors in the evaluation of decision alternatives.
• D) A technique that focuses on qualitative factors in the evaluation of decision alternatives.
• E) Not useful in choosing between two mutually exclusive capital budgeting projects.

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Definitions:

Supporting Details

Information or evidence provided in a text to explain, prove, or reinforce the main point or argument.

Good-News Message

A communication technique used in business writing or email to convey positive or favorable information to the recipient.

Subtle Sales Messages

Indirect or not immediately apparent marketing messages aimed at persuading consumers.

Direct Sales Messages

Communications focused on promoting and selling a product or service directly to the consumer.