Examlex
Which of the following statements about budgeting is not true?
Convenience
The ease and usefulness with which a product or service can be used, which can enhance its attractiveness to customers.
Audience Fragmentation
The division of audiences into smaller groups due to the wide variety of media outlets and platforms.
Privacy Concerns
The apprehension individuals have about the safety and confidentiality of their personal information collected by organizations or websites.
Internet Growth
The exponential increase in internet usage, online services, and digital connectivity that has transformed global communication, commerce, and access to information.
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