Examlex
The high-low method:
Demand Curve
A graphical representation of the relationship between the price of a good or service and the quantity demanded for a given period, typically showing a downward slope from left to right.
Relationship
The way in which two or more people, groups, or countries interact and behave towards each other.
Target Return Pricing
A pricing strategy implemented by firms less concerned with the absolute level of profits and more interested in the rate at which their profits are generated relative to their investments; designed to produce a specific return on investment, usually expressed as a percentage of sales.
Profit Goal
A financial objective set by a company, aiming for a specific amount of profit over a certain period.
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