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Subbranding
The strategy of creating a secondary brand within the main brand to cater to a different segment of the market or to differentiate products within the same category.
Multibranding
A marketing strategy where a company markets multiple brands within the same product category, catering to diverse customer preferences.
Family Branding
A marketing strategy where a single brand name is used for selling multiple related products.
Global Branding
The process of designing, creating, and applying a brand name, logo, and unified marketing strategy across different countries and cultures to maintain a consistent brand image worldwide.
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