Levis Strauss and Co, Maker of Levi's Familiar 501, 512

question 7

Essay

Levis Strauss and Co, maker of Levi's familiar 501, 512, and 711 brands of jeans, also makes a brand that was introduced for discount retailers such as Walmart. Levi's strategy with the new jeans (the Signature brand) was to sell a competitively priced pair of jeans. The jeans are about one-half or less the price of the familiar 501, 512, and 711 jeans. To get costs down Levi's:
Uses cheaper fabrics and materials.
Shuns costly mass-market advertising.
Strictly limits the number of fits, styles, and colors.
Required:
1. Assess the new strategy at Levi. What do you think are the potential benefits and risks?
2. How will the firm's value chain and balanced scorecard change as a result of the new strategy?

Understand the contributions of Melanie Klein to object relations theory, including the depressive and paranoid positions.

Acknowledge how early relationships with objects relate to adult interactions and mental health.

Recognize the role of transitional objects in psychological development.

Apprehend Erikson's view of life-span development and the psychosocial crises at each stage.

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Definitions:

Centralization

the concentration of decision-making authority and power at the top levels of an organization's hierarchy.

Competitive Advantage

An attribute that allows an organization to outperform its competitors, often leading to greater sales, margins, and retention of customers.

Focused Strategy

A business approach that targets a particular market niche or demographic with specialized products or services to gain competitive advantage.

Organization Design

Organization design is the process of structuring and arranging the components of a company to improve efficiency and effectiveness.