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Gordon Manufacturing Produces High-End Furniture Products for the Luxury Hotel

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Essay

Gordon Manufacturing produces high-end furniture products for the luxury hotel industry. Gordon has succeeded through excellence in design, careful attention to quality in manufacturing and in customer service, and through continuous product innovation. The manufacturing process at Gordon begins with a close consultation with each customer so that the finished product exactly meets the customer's specifications. This commonly means unique designs, special fabrics, and high levels of manufacturing quality. In addition, Gordon believes that a key competitive edge it has over other competitors is that it has an outstanding design staff that is able to work with customers to come up with product designs that go beyond the customer's expectations.
Required:
Present a balanced scorecard for Gordon Manufacturing with four perspectives and at least three quantitative critical success factors in each perspective.


Definitions:

Relaxin

Polypeptide hormone secreted by the corpus luteum and placenta during pregnancy; facilitates the birth process by causing a softening and lengthening of the pubic symphysis and cervix.

FSH Secretion

The release of Follicle Stimulating Hormone, a gonadotropin involved in the regulation of reproductive processes, such as growth of ovarian follicles in women and spermatogenesis in men.

Connective Tissue

Tissue in the body designed to connect, support, or isolate various organs and tissue types.

Adrenal Cortex

The outer part of the adrenal gland that produces steroid hormones which regulate metabolism, immune response, and salt and water balance.

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