The Balanced Scorecard

question 57

Multiple Choice

The balanced scorecard:

• A) Is not comprehensive, since it doesn't include all the critical success factors which contribute to competitive success.
• B) Helps focus managers' attention to bottom line profits.
• C) Is forward looking, stressing nonfinancial measures that can lead to benefits in the future.
• D) Fails to reflect environmental and social effects of the firm's operations.
• E) Is heavily weighted toward the financial critical success factors.

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Definitions:

Effective Parenting Techniques

Strategies and approaches used by parents to raise children who are healthy, educated, and socially responsible.

B.F. Skinner

An American psychologist and behaviorist known for his work in developing the theory of operant conditioning and for inventing the Skinner box.

Behaviorist

A psychologist who studies and applies principles of behaviorism, a theory that focuses on observable behaviors and discards theories involving the mind.

Cognitive Neuroscientist

A scientist who studies the biological processes and aspects that underlie cognition, with a particular focus on the neural connections in the brain which are involved in mental processes.