When a Firm Is Determining Its Opportunities and Threats, Which

question 31

Multiple Choice

When a firm is determining its opportunities and threats, which of the following would not be mentioned?

• A) An intense rivalry with a local competitor was beginning to start a price war.
• B) The firm just received a patent on its main product.
• C) The success of the firm's latest marketing campaign.
• D) In spite of its patent, there are several substitute products consumers could use.
• E) Increased competition in some of its key product lines.