How Does a House Account Differ from Other Types of Accounts

question 88

Multiple Choice

How does a house account differ from other types of accounts?

• A) A house account is always unprofitable.
• B) A house account is usually too small for attention by a salesperson.
• C) No commission is paid on sales to the house account.
• D) A house account is served by the firm's telemarketing center.
• E) Commissions are split among all the salespeople who service the house account's various locations.

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Definitions:

Public Relations Campaign

A strategic communication process that builds mutually beneficial relationships between organizations and their publics.

Stakeholders

Individuals or groups with an interest or concern in the success of an organization, project, or endeavor.

Sales Promotion

A marketing strategy that involves short-term incentives to encourage the purchase or sale of a product or service.

Rebates

Refunds offered to consumers as an incentive to purchase a product or service.