House Accounts

question 1

Multiple Choice

House accounts:

• A) are invariably the same as key accounts.
• B) have no "true" salesperson.
• C) are not used by large retailers.
• D) provide salespeople with a percentage-of-sales commission.
• E) are typically handled by field salespeople.

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Definitions:

Horizontal

Relating to the expansion or operation across the same level or stage in the supply chain, industry, or market, often involving partnerships or mergers.

Vertical

Pertains to a market or industry structure where the production process, from raw materials to final product delivery, is integrated within a single company or closely controlled through a chain of ownership.

Wholesaler

A wholesaler is a person or company that sells goods in large quantities at lower prices to retailers, rather than selling them directly to consumers.

Retailer

A business or person that sells goods to the consumer, as opposed to a wholesaler or supplier, who normally sell their goods to another business.