Which of the Following Statements Is True of Customer Lifetime

question 17

Multiple Choice

Which of the following statements is true of customer lifetime value?

• A) Salespeople lay more emphasis on a single sale, rather than the combined value of future sales.
• B) Customer lifetime value is only measured for transactions involving a solo exchange.
• C) There is no way to estimate the sum of the future sales.
• D) The customer lifetime value is a statement explaining how the salesperson's products will effectively solve the buyer's business issue.
• E) Customer lifetime value is expressed in terms of the combined total of all future sales discounted back into current dollars.

---

Definitions:

Hero of Freedom

An individual recognized for their significant contributions, often through personal sacrifice or activism, toward the advancement of liberty and freedom for a group or society as a whole.

Union Army

The land force that fought for the Union during the American Civil War, comprised mainly of troops from the Northern states.

Blacks Served

Refers to African Americans who served, particularly in the military context, across various American conflicts, highlighting their contributions despite facing racial discrimination.

Antietam Victory

Marks the victory of Union forces during the Battle of Antietam in the Civil War, which represents one of the bloodiest single-day battles in American history.