Using a Consultative Customer-Oriented Sales Approach

question 33

Multiple Choice

Using a consultative customer-oriented sales approach:

• A) focuses on solo exchanges as the primary type of business transaction.
• B) improves customer retention and firm profitability.
• C) fails to improve relationship marketing efforts in business selling commodities.
• D) leads to low behavioral loyalty.
• E) reflects the lowest degree of relationship marketing efforts.