Using a Consultative Customer-Oriented Sales Approach

question 33

Multiple Choice

Using a consultative customer-oriented sales approach:

• A) focuses on solo exchanges as the primary type of business transaction.
• B) improves customer retention and firm profitability.
• C) fails to improve relationship marketing efforts in business selling commodities.
• D) leads to low behavioral loyalty.
• E) reflects the lowest degree of relationship marketing efforts.

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Definitions:

Mobile CRM

A mobile version of customer relationship management technology that enables businesses to manage customer interactions and data from mobile devices.

Portable Devices

Electronic gadgets that are designed to be carried around easily, such as smartphones, laptops, and tablets.

Interactive Systems

Computer systems designed for human interaction, where input from users directly affects the output and operations of the system.

Upstream

Refers to the earlier stages in the process or supply chain, often related to the sourcing of raw materials or initial production stages.