When a Large Chain of Stores Such as Home Depot

question 10

Multiple Choice

When a large chain of stores such as Home Depot or Kmart buys items centrally from its home office,selling companies often designate these customers as _____ accounts,which means that their needs are handled by their corporate offices,and local salespeople need not attempt to solicit business from any branches of these clients that come within their territory.

• A) house
• B) bounce-back
• C) functional
• D) limited
• E) generational

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Definitions:

Difference Threshold

The minimum difference in stimulation that a person can detect 50% of the time, also known as just noticeable difference (JND).

Sensory Adaptation

The process by which sensory receptors become less sensitive to constant stimuli over time.

Sensation

The process by which our sensory receptors and nervous system receive and represent stimuli from our environment.

Perception

The process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment.