Studies Have Shown That Using Customer Relationship Management Systems

question 17

Multiple Choice

Studies have shown that using customer relationship management systems:

• A) hinder the ability of salespeople to provide a customized sales presentation.
• B) have a positive impact on being adaptive while selling.
• C) reduce the versatility of the salespeople.
• D) provide complete access to all details of customers to all employees of a company.
• E) help firms create automated relationship correspondence systems.