Relationship Marketing Is Based on the Belief That Firm Performance

question 126

True/False

Relationship marketing is based on the belief that firm performance is enhanced through repeat business.

---

Definitions:

Departments

Divisions within an organization, each focusing on a specific area of function such as marketing, finance, or human resources.

Profit Sharing

A compensation strategy where employees receive a share of the company's profits in addition to their regular salary.

Gainsharing Program

A compensation strategy that shares the financial benefits of performance improvements with employees through collective incentives.

Incentive Pay

Additional compensation awarded to employees for achieving specified goals or exemplary performance.