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One demographic trend shaping consumer behavior is the decreasing birth rates in the U.S.and Europe.
Cross-cultural Evidence
Information or data from different cultures used to support or refute theories, highlighting cultural variations or universalities.
Normative Influence
A type of social influence that leads to conformity, motivated by a fear of social rejection.
Informational Influence
Refers to the effect of relying on others for information in ambiguous situations, leading to conformity.
Autokinetic Effect
A phenomenon where a stationary, small point of light in a dark room appears to move because of involuntary eye movements.
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