When Consumers Recognize They Have an Unmet Need,they Usually Seek

question 123

Multiple Choice

When consumers recognize they have an unmet need,they usually seek out specific products or services that they believe will satisfy that need and provide value to them.They are willing to give up something,such as money and effort,to find the products or services that will provide the benefits they seek.This process that consumers go through to satisfy their needs is best described as the _____ process.

• A) branding
• B) consumption
• C) exchange
• D) positioning
• E) advertising

---

Definitions:

Reinforcement Schedules

The strategy and timing used in operant conditioning to administer rewards or punishments to encourage or discourage a behavior.

Shaping Behavior

The process of guiding or directing behaviors by reinforcing successive approximations towards a desired response or action.

Methodological Approach

A systematic way of addressing a problem or question through specified procedures or techniques within research or analysis.

Physiological Measurements

Objective methods of assessing physical or biological variables in the human body, often used in medical and psychological research.