Obtaining Resources from Consumers in Return for the Value They

question 36

Multiple Choice

Obtaining resources from consumers in return for the value they create is a basic tenet of the _____,which is a theory explaining why companies succeed or fail.

• A) cognitive resource theory
• B) resource-advantage theory
• C) need hierarchy theory
• D) resource curse theory
• E) resource-elaboration theory

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Definitions:

Product Positioning

The place a product occupies in consumers’ minds based on important attributes relative to competitive products.

Competitive Products

Goods or services that are in direct competition with each other, vying for the same customer base within a market.

Marketing Synergies

The increased effectiveness resulting from the combined operation or cooperation of diverse marketing strategies or activities.

Product Synergies

Refers to the combined effect that is greater than the sum of individual effects, achieved when multiple products are integrated or marketed together.