Procter & Gamble Sells Six Different Brands of Laundry Detergent,each

question 114

Multiple Choice

Procter & Gamble sells six different brands of laundry detergent,each with a unique offering for different market segments.Which business orientation does this illustrate?

• A) Undifferentiated marketing
• B) Differentiated marketing
• C) Direct marketing
• D) Ambush marketing
• E) Viral marketing

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Definitions:

Variable Overhead

Costs that change in proportion to the level of activity or volume of production in a company.

Direct Labor

The wages and benefits paid to employees who are directly involved in the production of goods or delivery of services.

Direct Materials

Raw materials that are directly traceable to the production of goods, considered a variable cost.

Fixed Overhead

Indirect costs or expenses that remain relatively constant regardless of the level of production or business activity.